Academic prestige, setting research trends, getting jobs and tenure, grant funding – they are largely based on publishing in high-Impact Factor journals and getting citations. Not only are these measures flawed and widely critized: “You could write the entire history of science in the last 50 years in terms of papers rejected by Science or Nature”, said Nobel laureate Paul Lauterbur. Citation measures are also subject to a considerable time-lag. If you write a paper today, it takes a year to get it published, and another year passes by until citations of it appear. What if there were alternative measures of scientific impact? What if these measures were available in real-time, letting you track the trends in your discipline as they develop? That’s what we’ll discuss in this session.